What should I read next?
The project, operating as a startup was actually a joint venture between Simon & Schuster, Hachette, and Penguin Books. As one could imagine, there were many opinons on what we should be building. The concept I was most excited about was the idea of an embedable e-reader that would be shareable so as to get users discovering and reading from any device.
The concept of "Just Start Reading" I thought wonderful for helping people to discover new books by giving them the opportunity to jump right in. The reader would be able to be easily embedded anywhere by providing a customizable embed code.
We also did some initial work on an e-reader app tht never saw the light of day. The app was supposed to pair up with the website experience by syncing anything you've purchased or saved.