UI design for a big, bold ad product.
No one likes ads
If a site is going to show you an ad before allowing you in, a common practice called an interstitial, let's make that content as interesting as possible. The Macrostitial is essentially a microsite that provides a more engaging and customizable experience for the user.
By creating templates and rules which could accomodate several types of content from articles to videos to image galleries, it allowed us to execute quickly and still give each property it's own distinct experience.
The result was extremely positive and advertisers really loved the unit. Our user base was also equally as happy as they felt the ads were more engaging and relevant to them.