An answer to the question, "How do we make online advertising suck less?"
If we're going to show you an ad before you get into a site, a common practice called an interstitial, let's make that content really engaging.
By creating templates and rules which could accomodate several types of content from articles to videos to image galleries, it allowed us to execute quickly and still give each property it's own distinct experience.
The result was extremely positive and advertisers really loved the unit. Our user base was also equally as happy as they felt the ads were more engaging and relevant to them.