PLEDGEMUSIC ARTIST STOREFRONTS

Creating customized artist-to-fan connections that drove a 20% increase in engagement

Product Design / Prototyping / HTML + CSS

The problem

PledgeMusic was an online, direct-to-fan music platform. Artists can create campaigns to promote and sell a variety of merchandise and unique experiences.

In today's crowded music market, artists and fans are looking for unique ways to connect with one another. Listening to music has become a passive which diminishes connection to artists they love. Connections outside the act of just listening such as attending a concert or buying an exclusive item signed by the artist are where fans find a ton of value and connection.

The approach

Create a platform that would allow the artist's team to take an existing PledgeMusic campaign and easily generate a customized, standalone storefront website.

This would allow artists to have more control over their brand, easily spin up an evergreen website that can be customized based on their needs, and give fans more authentic access to their favorite artists.

My role

I led the design for the two sides of the experience. On one side we had the storefront builder (artist side) which needed to be easy and intuitive to use. On the other side I designed the campaign site template for the fans.

I was responsible for outlining user flows, wireframing, visual design, prototyping, and establishing a system of customizable modules.

Outcomes

With an overwhelmingly positive response, the PledgeMusic Storefront became an important tool in the Sales team's arsenal. It gave the artists and their teams features they had been asking for and in turn were more prone to choose Pledge over the competition.

We saw an initial 20% uptick in campaigns running on PledgeMusic within the first 3 months.